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Kansas Regents Enforce Disclosure Rules for Athletic Partnerships

The Kansas Board of Regents mandates that universities disclose talks with private equity firms regarding sports partnerships.

TOPEKA — In a significant move, the Kansas Board of Regents has revised its policy to ensure that leaders at the six state universities notify the board about any discussions involving partnerships between their athletic departments and private equity or venture capital firms.

New Disclosure Requirements

The newly amended policy introduces a requirement for university officials to inform the Board of Regents' CEO and the board chair when entering discussions that may lead to partnerships. The language surrounding what constitutes 'material discussions' remains somewhat ambiguous, leaving room for interpretation.

To proceed with any contracts or agreements between university athletic departments or related entities and private equity firms, prior approval from the Board of Regents will now be mandatory. This step aims to enhance oversight and ensure transparency in the dealings.

Context of the Special Meeting

The board chose to hold a special meeting on Friday to adopt this policy unanimously, rather than waiting for their scheduled meeting in Wichita on Wednesday. It’s not immediately clear why this urgency was necessary, but the decision underscores the importance of the issue.

Earlier this year, the Big 12 Conference’s university leaders approved a five-year financial arrangement with College Athletic Solutions, backed by RedBird Capital Partners and Weatherford Capital. This partnership involves a private equity firm with interests in sports programming networks and a capital firm with ties to IMG Academy, a prestigious Florida boarding school for athletes.

Financial Implications

As part of the agreement, the Big 12 received $12.5 million aimed at business development. Meanwhile, each university in the conference had the option to access a $30 million line of credit at a nearly 10% interest rate, to be repaid through revenue sharing among the conference members. However, Kansas State University and many other Big 12 institutions have opted against this credit line, while the University of Kansas has yet to make a decision.

The previous iteration of the policy had been adjusted to make it clear that the Board of Regents would not take control over coaches' contracts, conference agreements, or athletes' name, image, and likeness arrangements.

Board's Vision

Alysia Johnston, chairwoman of the Board of Regents, expressed the need for the policy to strike a balance between supporting university athletic programs and safeguarding their long-term financial health. She emphasized the importance of maintaining control over university decisions while navigating financial challenges in athletics.

Adding a layer of confidentiality, the board mentioned that sessions could be held privately to discuss proprietary details from companies looking to partner with university sports programs, although final decisions would fall under the Kansas Open Meetings Act, ensuring some level of public transparency.

Regent Blake Benson raised questions about potential confusion regarding the phrase 'material discussions' within the reporting requirements. Board general counsel John Yeary clarified that initial meetings would not activate the disclosure obligation but emphasized that a significant inquiry would warrant notification.

Another Regent, Peter Johnston, noted that leaving the language a bit vague could actually benefit the universities, providing them with the flexibility needed in financial negotiations.