Strengthening Ties with WNBA
American Express is taking its collaboration with the WNBA to new heights with a renewed partnership. This agreement not only solidifies their existing relationship but also marks the beginning of an exciting new partnership with USA Basketball.
As an Associate Partner of the USA Basketball Showcase and 3x3 National Teams, American Express is rolling out exclusive benefits for its card members. These include access to Amex Presale Tickets® for the USA Basketball Showcase, which will feature a series of exhibition games leading up to major international competitions.
Innovative Offerings for Basketball Fans
Fans will also enjoy enhanced access to WNBA events, such as the AT&T WNBA All-Star Game, with ticket purchase opportunities through American Express. The brand continues to promote closer engagement with the sport, offering unique programming for basketball enthusiasts.
In addition to these offerings, American Express has announced a new initiative called the NBA ID Connected Member Program. This program allows fans to link their American Express card with NBA ID, opening up a range of special perks and access to exclusive offers throughout the NBA season.
Season-Long Fan Experiences
As the 2026-27 NBA season approaches, American Express plans to launch exciting experiences for fans, starting with a special pop-up event showcasing vintage NBA merchandise outside the flagship NBA Store. Throughout the season, card members can expect:
- Priority entrances at marquee events, along with merchandise discounts and special offers on NBAStore.com.
- Access to purchase Amex Presale Tickets® or Amex Reserved Tickets® for high-profile events, including the NBA All-Star Game and the Emirates NBA Cup Championship.
- In-game perks for NBA 2K27, providing fans with opportunities for merchandise drops and play enhancements.
- A Jersey Assurance program, allowing for jersey replacement if players change teams within specific time frames, contingent on certain conditions being met.
- Exclusive fan experiences at both NBA and AT&T WNBA All-Star events.
- Special benefits at select venues in the American Express Venue Collection™, such as dedicated entrances and cashback offers on concessions.
About the Collaborators
American Express, a prominent global payments brand founded in 1850 and based in New York, strives to deliver unparalleled customer experiences and create lasting connections with clients and merchants worldwide.
The NBA, an internationally recognized sports organization, boasts a wide-reaching influence with engagement opportunities in over 200 countries and territories. As the WNBA celebrates its 30th season in 2026, it showcases a commitment to elevating the players’ experiences and advancing the growth of women’s basketball on a global scale.